mGinger

SEM Worldwide

2008-05-23T11:59:00.003+05:30

I recently started a Real Estate company with a lawyer friend of mine in the Downtown San Diego. Its a partnership company and we plan to provide complete real estate solutions to our customers. So the plan and layout of the business model was ready to be launched but there was one thing that we needed very desperately. We planned that the business would not only be located in San Diego but it should be present worldwide. What best could that the internet be to make your presence felt worldwide.

So for our real estate business we started a real estate website which also featured Lawyer search engine optimization it was mikes idea, my lawyer friend. So to make our business a reputed one we planned to have some marketing campaigns for the business. I though San Diego search engine marketing could be the best option to have presence in San Diego and the internet.

The main task was Real Estate search engine optimization to be so strong that we make our presence on the internet with a bang. Mike go hold of SEM Worldwide who provided us with complete Real estate seo solutions to our website and business. I must say that before that we were never heard of but after taking help for Search Engine Optimization, i saw an increase in the rankings of our website and with increased hits. This was a moment of joy for us as we achieved our target to make our presence online.

And that too happened with a Bang!

Germany Connects to India

2008-04-14T14:17:00.000+05:30

The Blog My India talks about the connection between India and the rest of the world. The Connection between India And the World had been from Ages from the ancient times. Its was India that gave religion and hope to China, Japan, Malaysia and other countries in form of Buddhism. It was an ancient hub Education too, with scholars from across the world coming here and getting educated.

Well you must read My India which is written by a German and is completely about India. I personally enjoyed reading it as it gave me lots of Information and knowledge about India.

Getting more readers to your blogs

2007-11-24T11:02:00.000+05:30

THE TOP FIVE WAYS TO IMPROVE YOUR BLOG...

Marketing is useless if you don't have a good 'product'. Here are five ways to ensure you do.

Provide something unique: There are so many blogs out there, even if you're writing brilliantly, you won't attract an audience if someone who's already more widely-read is writing on the same subjects. First-hand accounts or data, original research, surveys, original ideas, original graphics or photos or artwork, all help establish your uniqueness. World O'Crap, one of the newest and yet most popular Salon blogs, is written by a liberal who almost exclusively frequents right-wing conservative blogs and news sites, catches them in lies and exaggerations and inconsistencies, and then writes biting, hilarious satire about them. Unique, brilliant, and very funny.
Provide something valuable: Give readers a high 'return on their investment' in reading your blog by (a) entertaining them, (b) teaching or helping them to do something (lessons learned etc.), (c) informing them about something they need to know about, (d) giving them a 'take-away' (checklist, great quote, useful tool, etc. -- something that will cause them to immediately bookmark or blogroll or write about your site and revisit it often), (e) saving them time (distilling something down, analyzing it, researching it), or (f) providing deep insight about what something means (great graphics can help do this).
Be first: The first person to write about a particular topic will probably get a large share of traffic about it. Even if a more popular blog picks up on it, they're likely to link to you and send even more readers your way. First-hand accounts, on-the-spot photos, comments from people who were at the scene of breaking news all make fascinating reading. Even the first reviews and synopses of new movies and books usually attract a lot of attention.
Do your research: Invest time to learn as much as possible about what you're going to write about. Spend much more time reading and researching than you do writing. Check your facts. Learn to use search engines powerfully, so no time is wasted looking for just the right information. Don't neglect primary research -- stuff you get from offline sources like real people, in-depth television reports, people you can call or survey to get information that isn't available on the Web. Always cite and if possible link to your sources. Dig for great finds, stuff that isn't on the first page of the Google results, information that you need to go through multiple links to find, information embedded in the many databases that are online but aren't Googled at all. And never lie or exaggerate.
Learn to write very well: Master the art of story-telling. Learn to be brief without being too dense. Write in a conversational, accessible, friendly style. Eschew obscure and intimidating words, like 'eschew' (it means 'avoid' ;-) Ask people you trust to comment on your writing style. Use point form, examples, restatements for clarity. Be natural. Learn the 39 steps for story-writing; most of them apply to non-fiction, too. Have fun, be loose, show your emotion. Try to avoid clichÃƒÂ©s.

... AND THE TOP FIVE WAYS TO ATTRACT MORE ATTENTION TO IT

Once you've got a world class 'product', here's how to get people to look at it.

Use other media to pull people to your blog: Don't just write great stuff and wait to be discovered. Use e-mails (sparingly, selectively) to tell people you think might be interested in reading your blog about a particular article you've written. Make comments on others' blogs and include your blog URL when you do. Try to find an A-lister or two who might be interested in one of your articles, and e-mail them (just be aware many others are also looking for A-listers' attention, so do so sparingly and be patient). Or just comment, early and frequently, on A-listers' posts (first commenter on any new A-lister post often draws a lot of traffic). Join and participate in discussion groups, always leaving your blog URL at the end of every message. Contribute to e-magazines, either online versions of hard-copy periodicals like Ms., or specialized online journals like Virtual Occoquan. Use outgoing links on your blog and blogroll to articles and blogs written by people you'd like to have as readers: Chances are, they'll note you when they look at their inbound links list and come over to see what you said about them. And when people write to you, always answer, always acknowledge that they took the time, and always include your URL in your response. But don't feed the trolls (i.e. don't reply to readers who write hurtful, malicious or baiting comments or e-mails) or you'll have readers you don't want.
Write, at least sometimes, about 'hot' topics: You don't have to be a Googleslut to occasionally get some special buzz on a topic everyone is talking about. Being very focused on narrow, deep topics will get you a faithful readership, but not a particularly large one. Writing about something popular from time to time, especially if you do so before everyone else is writing about it, and say something unique or insightful, will broaden your audience, and bring in what Malcolm Gladwell calls connectors, people who can bring their entire, large networks of potential new readers to see your blog.
Make a great first impression: The average reader who links to your site looks at 1.5 pages and stays 90 seconds. Google hits command a small fraction of even that attention span. That's how long you have to make an impression that will bring them back. A memorable look, a powerful theme, easy navigation, legibility, making sure your links work and that you've spellchecked, using clear headings, clever, attractive graphics, summarizing your long posts, making sure your page doesn't take too long to load -- all these things help create a great first impression, and give your blog what's called 'stickiness'. The longer they stay, the more they'll remember and the more likely they'll come back.
Learn by studying who's reading what, and what works: I look at the end of each day who's been reading How to Save the World (most blogs have a 'referrer log' tool that lists your visitors; services like SiteMeter also provide this information). If I don't recognize a reader by their URL, I'll go to their site to see who they are and what brought them to my site (and often say 'thanks for visiting' while I'm there). And I track total popularity three ways (see chart above): Average hits/day per the Salon Rankings list, Number of Inbound Blogs per Technorati Cosmos (I also visit any new additions to my Inbound Blogs list), and Number of people subscribed to my RSS feed per Dave Winer's Who Subscribes List. I know that when I write about certain subjects like blogging or business innovation, I'll get a spike in hits. But I also know my posts on other subjects, like the environment, economics, and social networking, have different and loyal audiences, who I'd lose if I narrowed the focus of this blog. And some things, like poetry and short stories, I post despite knowing they have a very small audience, because the few comments I do get are essential to improving my writing skills. And because I love writing them.
Get outside more: Real Live Preacher, consistently one of the three most popular Salon Blogs, deliberately seeks out (looking at the Recent Updates List for unfamiliar blog names) and welcomes and helps new bloggers -- a tremendous way to get grateful new readers for his smartly written, well-laid-out blog. By using blog directories like EatonWeb or lists like Technorati's Current Events (or just typing a topic of interest in Technorati's search bar) you can find other bloggers interested in the same things you are, and connect with them. Or explore the blogrolls of blogs you like. When you find a 'like mind', link to them, e-mail them, comment on their weblog, or otherwise let them know you exist and where to find you. But don't be pushy and overtly ask them to link to you -- just let them know where you are, and they'll come around.

And finally: Be patient -- Viral marketing is very effective but takes time to work. Stick with what you're doing, especially if people are complimenting you -- word will spread, and the audience will come. And be yourself. If you try to affect a style that isn't 'you' it will come off as forced or dishonest.

Why am I not Getting ADS ???

2007-06-05T10:10:00.000+05:30

You will get ads only when advertisers want to send advertisements to you.For this to happen, two things must happen:

Advertisers must first want to advertise on mGinger, a new medium. Since it is a new medium advertisers are approaching slowly. Many are not even aware that mGinger exists. They are taking time

Those advertisers who do sign-up must want to target you. Advertisers target you based on your interests, location, age, gender, salary, occupation and many more parameters. If you do not suit their criteria, they will not send their ad to you.
When you selected the “Max. Number of ads per day” as 10 (or 7 or 5 etc), it is only your preference. It does not mean that you will surely get 10 ads every day. It only means that the maximum that you can ever get on a single day is 10. On some days you might not receive even a single ad, on others you might receive a few but not exceeding your preference.

mGinger doesn’t claim that it will send you any particular number of advertisements every day. Please understand that mGinger is just a medium. When advertisers come, you will get ads, when they don’t you will not get ads.
Please do not get carried away by the hype. Here is the reality: the money you will make from mGinger will in most cases for a long time not be much. The value of the service is not in the money you make directly from mGinger but in the valuable, relevant information that you get.

It will take a long time before we can get enough advertisers on a regular basis to send you even 10% of your max preference ads. This whole industry is a baby. Out of Rs. 16,000 Crores spent every year on advertising not even 0.005% is spent on mobile advertising. So, your guess is as good as ours on how long it will take to move some of this spend to mobile.

So, this is what we have to say to you: You will see very few ads on our network for some time (how long? Maybe 4 months, 6 months, we can’t say), have patience, stick to us, we are trying our best to attract advertisers.

BE A PART OF THE INDIAN MOBILE REVOLUTION....

mGinger Myths

2007-05-28T15:13:00.000+05:30

Myth Number 1: I will get rich through mGinger. I will make a living out of mGinger earnings.
Answer:
No! You will not! We certainly wish mGinger could make you rich, but this idea is not capable of doing that. Hypothetically, if you have thousands in your network and if advertisers have come in full blown and everybody in your network is receiving their maximum number of ads, you could. But realistically, that has a very low probability of happening.
You are inherently worth a lot more, get a job or do something of your own and you will realize your full potential. View mGinger for what it is: a way to get rid of spam, a way to get useful information which is relevant to you, a way to get a bit of pocket money.
Your real gains will come from the offers you can get through mGinger.
Lets say, you spend Rs 5000 every month on certain items. When you select these as your interest areas and advertisers for these items send you “discount ads” which result in a saving of, say, 10%. Then, you save Rs 500. Instead of spending Rs 5000 you spend Rs 4500.
Or, if you plan to buy a bike and an advertiser sends you an “Insurance Free” offer, then if you buy it you save Rs 1500 (approx.).
This is your real monetary benefit. mGinger’s payout is just a compensation for taxing your brain (as explained in a previous blog).

Myth Number 2: I will start receiving mGinger ads from the moment I register.
Answer:
When you said “I want a maximum of 10 ads per day” during sign-up, it doesn’t mean that you will get 10 ads every day from the moment you sign up. It is just a preference, a maximum. You might receive no ads on some days, 1 ad on some and so on up to a maximum of 10 ads on some days.
Whether you receive an ad or not depends on advertisers. Most of you understand this, but there are some who are thinking that it is an instantaneous process.
First of all, advertisers have to notice us. They have to start accepting this new medium. It will TAKE TIME. So, this is our recommendation: sign up, wait and let us go after the advertisers. Again, it is a slow process.
Advertisers typically ask for a profile. Some target students, some target salaried people, some target males, others married…they target based on interest, age, gender, location, profession, education etc. So, if you get an ad and your friend doesn’t, it is probably because your friend’s profile doesn’t fit the advertiser’s needs and yours does. There are advertisers looking for every kind of profile. So, don’t worry about yours.
The upshot is: It will take time!
How much time? Very difficult to tell. We will have better answers maybe in a month.

Myth Number 3: mGinger promised me Rs X every month.
Answer:
mGinger is just a medium. You will get paid only when you get ads. You get ads only when the advertisers come to this medium and then are willing to target you. So, mGinger doesn’t and actually cannot promise you any particular number of ads per day or particular amount of money every month.

How will a baby like mGinger grow?

2007-05-18T12:22:00.000+05:30

Yes, mGinger is still a baby. Infact, an infant. We are just 25 days old. We have very few number of users yet.

Imagine this:

We go to an advertiser and tell him that we have 1000 users in Delhi interested in clothes. Do you think he will be impressed? If you do, you need to go and talk to some advertiser once! Advertisers are impressed with big numbers. They want to reach a lot of people (result of conventionality).

For you to get ads consistently, the first thing that is needed is a large number of users in our network. But, here is the chicken and egg problem, to get a large number of users, we need to get advertisers willing to send ads to the small number of existing users. But advertisers look at us mainly when we have large number of users. You get the drift….

It is a tough problem to solve and we are working 24/7 to solve it. So, to begin with, we are looking for those daring non-conventional advertisers who understand the value of precise targeting. Slowly, as our numbers grow, we will get more advertisers.

The key thing is this: GROW YOUR NETWORK. TRUST US.

We are going nowhere till we prove that this is the way to advertise.

AND THOSE ARE THE WORD FROM NO LEHMAN THOSE ARE THE WORDS OF IIT N ISB GRADUATES..

TO JOIN THEIR LEAGUE CLICK HERE

Is mGinger fake?

2007-05-18T12:19:00.000+05:30

We have seen some blogposts where people were claiming that we are fake. They are quite funny actually.

Think about it:

How can we be fake?

Are IITians fake ???? are ISB,Hyderabad students fake ???? (read more)

Can we steal money from you?

How? We do not take any money from you, we don’t have any of your financial information.No credit card details, no bank details, nothing! Again, How?

Can we collect all your data and sell it off?

No, we can’t do that legally (check the legal document).
There are huge databases available in market which can be bought illegally at 1 paisa per record.These databases have far more specific private information then what mGinger collects.
Anyway, right now, if we wanted to get this data, all we had to do was pay 1 paisa per record to some illegal sources and acquire lakhs of users in no time. This is what a lot of agents employed to tele-market do. And this illegality is what we hate and want to erase with mGinger.

What is the track record of founders?

We have left extremely cushy jobs and opportunities, practically went against close family and friend’s advice to follow this dream. We have impeccable records from the top universities and multi-national companies.

Well, so what?

We have only one answer to this: If you are skeptical, wait for a while.Time will answer your questions and then we will welcome you with open arms.

Will this work?

We believe it will.We believe the advertisers will soon see value in this. And they will come rushing!Our campaigns are changing advertiser’s mindset.
We invite you to think about the concept. We invite you to believe!We invite you to a revolution!!

CLICK HERE TO READ MORE

mGinger - A new advertising paradigm!

2007-05-18T12:11:00.000+05:30

With mGinger we, mGinger employees and you who have joined, have started nothing short of a revolution. A revolution in the advertising space. It is a new concept, a new paradigm.

Aren’t advertisements a pain?

You switch your TV on wanting to watch your favourite show and what do you get? A horde of Ads.
Switch on your radio…same deal.
Try reading some news and more ads.
Hoardings, Tele-marketing calls, carpet-bombing SMS ads.

The list goes on and on….They tax our brains, squeeze out our energies and turn us into zombies.

But take a second and think about this:What if they request for your permission before exposing you to ads? What if you are exposed to only those ads that are relevant to YOU at that point in time?
Then, the nature of the exposure changes. Ads turn into “Usable Information”. They empower you both in terms of knowledge and profit.
mGinger is a revolution because for the first time in Indian history, the users are asked for permission. The users are asked for their interests. The users are requested for a convenient time and convenient number of ads per day.
Then, should you get paid for such useful information?
No! Because the information itself pays you (since you will use it).But, the ground reality is, however precise your targeting gets there always remain some out-of-control variables which decide whether the information is useful or not. mGinger pays you for this wastage since it taxes your mind and time.
We welcome all of you to this revolution where each one of you gets empowered, gets to lead and gets the power to tell the big advertisers what you would like and what you wouldn’t. Every advertiser would like to become your friend and this gives you a chance to tell them how. Mind you, this will be a ground-up and a tough fight. A fight because we are going against conventionality, against a wildly prevalent attitude of taking us consumers for granted.But, eventually we will win because we believe it is the right way.

TO JOIN US AND EXPLORE A NEW HORIZON